WE ARE BETSSON GROUP

Passion for igaming

Betsson

With 20 brands, including Betsafe, Betsson, NordicBet, StarCasino and JallaCasino.se, offering Sportsbook, Casino, and other games, Betsson Group is one of the worldโ€™s largest gaming groups, at the heart of entertainment for over six decades.

Betsson Group is wholly owned by Betsson AB โ€“ listed on Nasdaq Stockholm.

Our Vision

Deliver the best customer experience in the gaming industry

Our Core Values

By playing fair we all win together

Our company values are at the heart of everything we do and govern how we interact with customers, investors and other stakeholders as well as with each other.

One Betsson

Itโ€™s all about people. We work together, as a team, to achieve common goals and collaborate to succeed. We enjoy going to work because we have great colleagues. We challenge and support each other. We make everyone feel welcome by being open, friendly and social and we celebrate diversity.

Fair Play

We listen to and respect our customers, partners, communities and one another. We are operating with responsibility and integrity. By playing fair, we win together.

Passion

We love what we do. We are passionate about our jobs, our team and our company. Through our dedication to business and iGaming / gaming, we achieve great things. Our enthusiasm drives us full speed ahead.

We care: One Betsson Website

We care: One Betsson Website

What's Happening?

Latest News
Betsson Group

Boca Juniors’ New Jersey Draws Inspiration from Its Origins: The Swedish Flag

  • Argentina
  • Commercial
  • LATAM
  • News
  • 03/04/24

To commemorate its anniversary, Boca Juniors introduced its new shirt, inspired by the flag of Sweden, the source of the team's traditional blue and gold, and the country of origin of Betsson, the world's leading betting operator and the club's official sponsor since June 2023. Jesper Svensson, CEO of Betsson Group, expressed his enthusiasm for the launch, stating, " We

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Francesco Totti Betsson.sports Italy brand ambassador

Betsson.sport debuts in Italy with Francesco Totti as Ambassador

  • Commercial
  • Italy
  • News

With a focus on delivering exclusive content, interviews, news and highlights across various sporting disciplines, Betsson.sport aims to become a go-to destination for sports enthusiasts nationwide. Additionally, Betsson.sport introduces the initiative 'Betsson Sport Club,' inviting teams to join and gain visibility and support alongside other participating teams. This club is open to clubs from both prominent and lesser-known leagues, offering

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Diversity, Inclusion, and Belonging Statement

Embracing Diversity, Inclusion, and Belonging: Betsson Groupโ€™s Commitment to a Better Future

  • Diversity
  • News
  • Uncategorized
  • 08/03/24

At Betsson Group, we take immense pride in our dedication to fostering a workplace that celebrates diversity, embraces inclusion, and nurtures a sense of belonging. Our newly published Diversity, Inclusion, and Belonging (DIB) Statement reaffirms our commitment to creating a workplace where every individual is valued, respected, and empowered to thrive.   Why Diversity Matters Diversity is not just a

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FAQ

FAQ

Below you can find answers to some of the most common questions we get. You can also check out our FAQ page for even more questions and answers.

FAQ
Where can I find information about your financial results?

Betsson Group is wholly owned by Betsson AB. You can find all our latest financial results published on the Betsson AB website.

What is your approach to responsible gaming?

Gambling is a hobby as old as time itself, enjoyed by millions across the globe in a leisurely way every day. We want our players to have fun playing with us and we know that gaming is not completely risk free. That’s why we take responsible gaming very seriously. You can find more information on our approach to responsible gaming, including the tools we have in practice on our dedicated page.

What do you do when it comes to sustainability?

Betsson has been around for over half a century, and we plan to be here for many more years to come. Sustainability is key to running a long-term business and therefore and integral part of our business strategy. Being sustainable is the right thing to do, and at the same time it is also good for our business. A win-win!

Our sustainability framework is based on five focus areas: Responsible Gaming, Business Compliance, Employee Impact, Social Impact and Climate Impact. You can read more about them and what we do within each area on this page.

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